Go to Top

Case Studies

Client: Large Biotech

Case: “New Market = New Issues”

Situation: Established biotech company developing a novel treatment in new disease arena for the company.

Problem: Payer understanding and payer sensitivities in the new disease arena was unknown inside the company, and colored by internal biases.

Goal: Rapidly advance internal payer understanding to guide payer strategy and communication development.

Approach: Establish baseline payer understanding through analog research, building into a large sample size primary payer research, sample strategically designed to represent of disease state channel mix.

Outcome: Dramatically improved client understanding of payer needs in new disease state, providing recommendations of payer communication investment timeline.